Adidas - All-Star Weekend

Creative Technical Director

Adidas held a professional custom photoshoot pop-up at NBA All-Star Weekend. Any excuse to use a huge display for fan generated interactive content is a good one.

In three days we hosted 750 private photo sessions with a set of custom user driven 20ft by 20ft displays as our backdrop. I built out a near real-time pipeline to transition from the creative process to the technical nuts and bolts. Shortly after the shoot each model/fan received a link to the best photos from the experience.