Mitsubishi Motors - Eclipse Launch

Associate Creative Director, 2nd Unit Director, Editor, Colorist

Mitsubishi brought back their Eclipse in 2018, and there was a solar eclipse in 2018. It was the perfect time for them to make a bunch of content. I worked as ACD, developed the technical content creation plan, conceptualized the influencer viewing zones, and managed on-location production and a post-production team of 15.

In 48 hours we created and approved 16 pieces of content - a 60 second TVC, two one-hour eclipse live streams via satellite, six BTS videos, and eight social videos. This event also included helicoptering in +40 influencers to a literal grass farm in the middle of Oregon, where we set up a perfect viewing experience with a proper astrologer.